Search Engine Optimisation for Video

Search Engine Optimisation for Video

1. Provide value

You will need to provide relevant content that adds value and solves problems or provides new information.

2. Host Your Videos on Your Own Domain

If there is one thing you should do to get more SEO value from your videos, then you need to host the video to your own domain, in order to ensure that search engines don’t direct the traffic to another site.

3. Optimise and measure with keywords

Keyword research can also occur in video SEO so implement a tracking system to capture the success of your new strategy.

4. Create relevant metadata

Your video should provide the necessary details to help search engines index it and according to Google, the title, the description and the thumbnail are the most important pieces of information.

5. Create Interactive Video Elements

Interactive video elements like in-video links, quizzes, surveys, and forms enable you to intercept your viewers at key moments and drive action.

6. Create a video sitemap

A video sitemap provides all the necessary data about your video’s content and it provides the details the search engines need to get a clearer picture of its context.

7. Allow your video to be embedded

A video sitemap provides all the necessary data about your video’s content and it provides the details the search engines need to get a clearer picture of its context.

8. Share on social media

Social authority cannot be overlooked and may be a great way to boost your video’s SEO efforts, promote your content as much as possible to all the relevant channels, as this is the best way to spread word about it and reach the right audience.

9. Add a video transcript

A full video transcript is the written version of your video and it can be very useful if it also includes the right use of keywords, helping search engines learn more about your content.

10. Use YouTube to Drive Traffic to Your Site

YouTube is great for getting your content discovered, however, it’s a quick stop on the route to your final destination – your own video gallery hosted on your own domain.